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HoopLove Value Proposition
Project type
Branding
Date
February, 2026
Location
Maryland
Working together with my co-founder and using AI to ideate phrasing, I developed language describing what HoopLove is and why it was created. Focus was to highlight HoopLove's value proposition that invokes a sense of emotional connection with those that not only love basketball but have gained a sense of community and connection as a result of the sport as well.
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